Privacy Policy

 

Privacy Policy.

 

Last updated: October 7th, 2025

1. Introduction

Welcome to Sericom (“Company”, “we”, “our”, or “us”).
We are committed to protecting your privacy and ensuring that your personal data is handled responsibly and transparently.

This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit www.sericom.com (“Website”) or contact us through any digital or offline channels.

By using this Website, you agree to the terms of this Policy. If you do not agree, please refrain from using our Website.

2. Who We Are

Sericom is a family-owned company established in 1987, specializing in travel retail distribution, brand management, marketing, logistics, and consulting across Egypt and the broader MENA region.

3. Information We Collect

We only collect data necessary to operate effectively and to respond to inquiries. The information we collect may include:

A. Information you provide directly

  • Name, job title, and company details (when contacting us or submitting a form)

  • Email address, phone number, or other contact details

  • Any message or inquiry you submit through our Website

B. Information collected automatically

When you visit our Website, we may collect:

  • IP address and browser type

  • Device information and operating system

  • Date, time, and duration of your visit

  • Pages visited and interactions on the Website

  • Cookies and analytics data (see Section 8)

C. Information from third parties

We may receive limited business contact information through:

  • Publicly available sources

  • Authorized representatives or partners

  • Trade fairs, conferences, or business networks where you provide your details

4. How We Use Your Information

We process personal data for the following legitimate business purposes:

  • To respond to inquiries or business proposals

  • To provide information about our products, services, and partnerships

  • To improve our Website performance and user experience

  • To comply with legal, regulatory, or contractual obligations

  • To prevent misuse or unauthorized access to our systems

We do not sell, rent, or trade your personal data for marketing purposes.

5. Legal Basis for Processing

Depending on your location, Sericom processes your data based on one or more of the following lawful bases:

  • Consent: where you voluntarily provide information or subscribe to communications

  • Contractual necessity: when processing is required to respond to or fulfill a business request

  • Legitimate interests: to maintain and improve our services, security, and business operations

  • Legal obligation: where required by applicable laws or regulations

6. How We Store and Protect Your Data

We take all reasonable technical and organizational measures to protect your personal data against loss, misuse, unauthorized access, alteration, or disclosure.

  • Access to personal data is restricted to authorized personnel only.

  • Data is stored on secure servers and, where applicable, protected by encryption and firewalls.

  • We retain personal data only for as long as necessary to fulfill the purposes stated above or as required by law.

7. Sharing of Information

We may share your data with:

  • Affiliated companies or subsidiaries within Sericom’s corporate group (e.g., UAE, USA offices)

  • Authorized partners, service providers, or advisors under confidentiality obligations (e.g., IT support, logistics providers)

  • Regulatory or governmental authorities, when legally required

Any sharing of data is done strictly in line with this Privacy Policy and applicable data protection laws.

8. Cookies and Tracking Technologies

Our Website may use cookies and similar technologies to:

  • Ensure core site functionality

  • Measure Website performance and visitor analytics (e.g., via Google Analytics)

  • Improve content and navigation experience

You can disable cookies in your browser settings. However, this may affect your ability to use certain Website features.

9. International Data Transfers

As Sericom operates globally, your information may be transferred and processed in countries outside your own, including Egypt, the UAE, or the USA.
We ensure that all such transfers comply with applicable data protection laws and that adequate safeguards are in place.

10. Your Rights

Depending on your jurisdiction (e.g., under Egypt’s PDPL or EU RGPD), you have the following rights:

  • Right to access: Request a copy of your personal data

  • Right to correction: Request correction of inaccurate or incomplete data

  • Right to deletion: Request deletion of data no longer needed

  • Right to restriction: Request limitation of data processing

  • Right to objection: Object to certain processing activities

  • Right to data portability: Request to transfer your data to another controller

To exercise these rights, please contact us at info@sericom.com.
We may require proof of identity to process your request securely.

11. Retention Period

We keep personal data only for as long as necessary:

  • To fulfill the purposes outlined in this Policy

  • To comply with applicable laws and regulatory requirements

  • To resolve potential disputes or enforce our agreements

Data not required for ongoing business purposes is securely deleted or anonymized.

12. Third-Party Links

Our Website may include links to external websites or social media pages.
Please note that we are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal data.

13. Updates to This Policy

Sericom reserves the right to amend this Privacy Policy at any time to reflect updates in legal or business requirements.
Any changes will be posted on this page with the updated “Last Updated” date.

Your continued use of the Website following any modifications constitutes your acceptance of the updated Policy.

14. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or how we handle your personal data, please contact:

Sericom
Cairo, Egypt
Email: info@sericom.com
Website: https://www.sericom.com